Is doing good good for you? how corporate charitable contributions enhance revenue growth
نویسندگان
چکیده
منابع مشابه
How good are you?
As orthodontists, most of us believe that we are among the best in our community at what we do—straightening teeth. Of course, we know that alignment is not the only important outcome of orthodontic therapy. We also strive to produce a good occlusal result and a well-balanced face. But how do you measure the quality of your treatment results? Are you consistent? One method is to take and pass t...
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We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures consumeroriented CSR. We find that CSR is more prevalen...
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A. R. P. WALKER, MRC Human Biochemistry Research Unit, School of Pathology, South African Institute for Medical Research and University of the Witwatersrand, Johannesburg, P. E. CLEATON-JONES, Dented Research Unit, UDiversity of the Witwatersrand and South African Medi cal Research Council, Johannesburg, B. D. RICHARDSON, National Research Institute for Nutritional Diseases of the South Africa...
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We have all been conditioned over the years by every form of audiovisual aid to believe that Guinness is good for you, and indeed we see an extensive field trial of this beverage being carried out daily by many of our friends, and so it may seem somewhat of a paradox to find a paper entitled 'Disease is Good for You'. I, however, would like to support the unorthodox idea and show that some dise...
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By 12th grade, about half of young Americans have tried marijuana, which put me in the geeky other half. I used to think this was a good thing, since I never developed a taste for pot and avoided becoming dependent. But as the medical-marijuana movement flowered and weed's p.r. improved, I often wondered if I shouldn't have relished it as a kid, before I had a personal trainer to tsk-tsk my eve...
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ژورنال
عنوان ژورنال: Strategic Management Journal
سال: 2009
ISSN: 0143-2095,1097-0266
DOI: 10.1002/smj.810